Growth-minded public relations for brands with something to say.
Strategic communications, sharp stories, and earned attention — led by Ada Slivinski.
About
Ada Slivinski is a communications leader, agency founder, and former journalist.
Ada Slivinski founded and scaled Jam PR from inception to a six-person, Canada-wide boutique agency before exiting through acquisition by Talk Shop Media in 2023. She then served as Vice President, Growth at Talk Shop — one of Canada’s leading communications firms — leading revenue strategy, client acquisition, and senior advisory across Western Canada and the U.S.
She began her career in journalism. As a reporter and producer with Sun Media (2011–2015) she covered news and current affairs across B.C., interviewing figures including Prime Minister Justin Trudeau and B.C. Premiers Christy Clark and David Eby. She later contributed live business and current-affairs commentary and a weekly business column with Roundhouse Radio and Postmedia (2016–2018).
A growth-minded approach to public relations has defined her practice ever since. She is a trusted advisor to founders and CEOs, with active relationships with key North American media, and deep experience spanning technology, real estate, natural resources, nonprofit, and consumer sectors.
A sought-after speaker and commentator, Ada has taken the stage at Web Summit Vancouver, Toast Summit, Vancouver Startup Week, and WNORTH, and has been featured in the Vancouver Tech Journal, Vancouver Sun, and BC Business. She has served as a judge and workshop instructor with Small Business BC.
Services
The right story, told clearly and placed where it matters.
Media Relations
Earned-media campaigns from strategy to placement: story development, targeted media lists, and tier-one outreach across national, trade, and niche outlets.
Launches & Partnership Campaigns
End-to-end campaign builds: media strategy, press materials, spokesperson coordination, campaign management, and wrap reporting.
Media & Spokesperson Training
Message discipline, difficult questions, and on-camera presence — from founder prep to investor-day speaker training.
Crisis Planning & Key Messaging
Crisis-readiness planning, key-message development, and rapid-response counsel when reputation is on the line.
Executive & Founder Positioning
Building credible public profiles for founders and executives across earned media, speaking, and digital.
Let’s talk.
For new business inquiries, media requests, and speaking engagements.